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  1. Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support

    The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.

  2. Research Article Research Article Research & Resources

    New study: Teen e-cigarette users with childhood trauma need increased support to quit

    The clinical trial, the first of its kind to examine the relationship between ACEs and e-cigarette cessation among adolescents

  3. News Article News Article Research & Resources

    How to support someone on their quit-vaping journey

    If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.

  4. News Article News Article Research & Resources

    How to support someone who wants to break up with their vape

    Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.

  5. As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources

    As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources

  6. Research Article Research Article Research & Resources

    New study: Text message quit-vaping program can help young people quit both nicotine and cannabis

    The study demonstrates compelling evidence that participants receiving text message support to quit vaping were more likely to achieve dual abstinence from b

  7. Research Article Research Article Research & Resources

    Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers

    A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun

  8. Research Article Research Article Research & Resources

    Policies to reduce cigarette litter have strong support

    Nearly three-quarters (72.4%) of U.S.

  9. Research Article Research Article Research & Resources

    Which social media sites do young adults use?

    The rapidly changing social media landscape highlights the need for public health messages to adapt to new sites and new ways of delivering content via socia

  10. Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping

    The findings show that teens with a history of trauma face significantly greater challenges when trying to quit vaping nicotine.

  11. Attorney General Raoul Announces JUUL Settlement Funds to Bring Truth Initiative's National Youth Vaping Prevention and Cessation Programs to Illinois

    Settlement Funds will Support Efforts by Nation’s Largest Nonprofit Dedicated to Youth Vaping Prevention to Launch “EX Program” Campaign Statewide

  12. Research Article Research Article Research & Resources

    75% of parents of middle and high schoolers support banning flavored e-cigarettes

    More than three-quarters of parents of middle and high school students favor a ban on flavored e-cigarette sales, according to a new Truth Initiative study.<