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How to support someone on their quit-vaping journey
If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.
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Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support
The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.
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Multiple products, increased risks: dual and poly use of nicotine products
Using multiple nicotine products is associated with greater nicotine dependence and increased likelihood of adverse health effects compared with using one pr
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New study: Teen e-cigarette users with childhood trauma need increased support to quit
The clinical trial, the first of its kind to examine the relationship between ACEs and e-cigarette cessation among adolescents
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How to support someone who wants to break up with their vape
Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.
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As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
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Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers
A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun
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‘You Got This Day’ Aims to Engage and Encourage New Year’s Quitters Who Relapse
Truth Initiative aims to encourage and inspire anyone who relapsed after quitting nicotine as a New Year’s resolution by bringing back “You Got This Day”
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Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk
The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “
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Quitting vaping in 2026: Top tips and resources
About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.
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Policies to reduce cigarette litter have strong support
Nearly three-quarters (72.4%) of U.S.
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Which social media sites do young adults use?
The rapidly changing social media landscape highlights the need for public health messages to adapt to new sites and new ways of delivering content via socia
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