Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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truth® exposes unexpected ways tobacco affects young people
truth campaign linked with decreased smoking and increased support for anti-tobacco social movement
‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities
Inaction in the face of opportunities to ban menthol cigarettes
3 lessons from the truth® campaign: How effective branding can save lives
truth® campaign prevents more than 300,000 young people from smoking in one year
Business or Exploitation? Tobacco and social justice
truth truck rolls out for 18th summer of inspiring youth to end tobacco use
Using pop culture to end tobacco for good