Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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E-cigarettes as accessories: How vaping companies market products as stylish
Investigation reveals tobacco companies are secretly using social media to promote smoking
3 ways tobacco use impacts your sex life
Sex sells: A look at the tobacco industry’s use of sexual themes to sell products
4 marketing tactics e-cigarette companies use to target youth
How tobacco companies use experiential marketing
How tobacco companies are enlisting music artists like Cardi B to promote tobacco products
Why racial and ethnic discrimination matters in the tobacco fight
Bold and bright: How tobacco companies market flavored products to appeal to youth