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Vaping more than triples odds that young people will use little cigars and other combustible tobacco products
New Truth Initiative research becomes the first to link e-cigarette and future cigar use.
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truth campaign proven to drive down smoking rates across different demographic groups
A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.
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5 keys to reversing the youth e-cigarette epidemic
Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.
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Disposable e-cigarette’s vague new flavor names attempt to evade regulation
Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say
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Flavored tobacco use among youth and young adults
A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.
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Policies to reduce cigarette litter have strong support
Nearly three-quarters (72.4%) of U.S.
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Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm
More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,
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Tobacco use in the LGBT community
Tobacco use in the LGBT community one page infographic
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Flavored tobacco
Flavors one page infographic
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Youth discuss the impact of FDA’s failure to regulate e-cigarettes
Listen to four young people describe the impact of the failure to fully regulate e-cigarettes in their own words, and questions they have for public leaders.
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4 ways the tobacco industry is attempting to rebrand itself
Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.
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The American public’s opinion of Big Tobacco
In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of
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