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  1. Research Article Research Article Research & Resources

    New study: truth campaign effective in shifting knowledge and attitudes about vaping

    A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.

  2. Research Article Research Article Research & Resources

    Vaping more than triples odds that young people will use little cigars and other combustible tobacco products

    New Truth Initiative research becomes the first to link e-cigarette and future cigar use.

  3. Research Article Research Article Research & Resources

    truth campaign proven to drive down smoking rates across different demographic groups

    A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

  4. News Article News Article Research & Resources

    5 keys to reversing the youth e-cigarette epidemic

    Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

  5. Research Article Research Article Research & Resources

    Disposable e-cigarette’s vague new flavor names attempt to evade regulation

    Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say

  6. Fact Sheet Fact Sheet Research & Resources

    Flavored tobacco use among youth and young adults

    A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

  7. Research Article Research Article Research & Resources

    Policies to reduce cigarette litter have strong support

    Nearly three-quarters (72.4%) of U.S.

  8. Research Article Research Article Research & Resources

    Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm

    More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,

  9. Infographic Infographic Research & Resources

    Tobacco use in the LGBT community

    Tobacco use in the LGBT community one page infographic

  10. Infographic Infographic Research & Resources

    Flavored tobacco

    Flavors one page infographic

  11. News Article News Article Research & Resources

    Youth discuss the impact of FDA’s failure to regulate e-cigarettes

    Listen to four young people describe the impact of the failure to fully regulate e-cigarettes in their own words, and questions they have for public leaders.

  12. News Article News Article Research & Resources

    4 ways the tobacco industry is attempting to rebrand itself

    Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.