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Authorities step up measures to address unauthorized e-cigarette sales
The battle against illegal e-cigarettes has intensified as federal and state authorities take action to protect young people from the thousands of unauthoriz
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TV ads for e-cigarettes and nicotine pouches show youth-appealing content that is banned for cigarettes
Television ads for JUUL, Vuse, and Velo included young models, animations, and music while emphasizing e-cigarette flavors and themes of self-expression and
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Menthol: Facts, stats and regulations
Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.
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Young people urge White House to take action on menthol
Truth Initiative continues to press the Administration to finalize the menthol cigarette and flavored cigar rules.
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Why ending menthol cigarette sales would benefit disproportionally affected groups
Here are several disproportionally affected populations who will benefit if menthol cigarettes are removed from the market.
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What is “tobacco-free” nicotine?
These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.
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E-cigarette market surges amid urgent need for comprehensive regulation and enforcement
New data are the latest in a growing body of research that highlight concerning trends in an e-cigarette market flooded with flavored products in increasingl
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How popular are oral nicotine pouches and lozenges?
In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin
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Young leaders engage in tobacco prevention as truth Ambassadors
Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.
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“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts
Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-
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Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement
False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco in
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Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence
Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.
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