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Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

Join Truth Initiative for a virtual discussion about how educators can empower students with the facts on the health risks of e-cigarettes and nicotine use, and help those who are already vaping to quit.

December 9, 2021 | On Demand
Graphic for Vaping Know the truth Impact Series

This Truth Initiative Impact Series spotlights a free, national youth vaping prevention curriculum called Vaping: Know the truth available to schools nationwide to help combat the youth e-cigarette epidemic. Truth Initiative and Kaiser Permanente – in collaboration with the American Heart Association – developed this highly-successful and engaging set of modules for high school and middle school students as part of Truth Initiative’s nationally recognized truth campaign.

Since the launch of the curriculum in November 2020 – which is available through leading social impact education innovator, EVERFI – more than 227,000 young people have actively engaged in the digital course. In addition to encouraging students to live vape-free lives, this self-led, interactive curriculum offers resources to help young people who are currently using e-cigarettes to quit through truth’s first-of-its-kind free text message youth quit vaping program called This is Quitting, which has enrolled more than 400,000 youth and young adults to date. A clinical trial shows This Is Quitting increased quit rates among young adults aged 18-24 by nearly 40%.

Moderated by Anya Kamenetz, NPR’s education correspondent, this Impact Series illustrates how Vaping: Know the truth equips educators to fight the vaping epidemic in support of their students’ mental health and wellbeing, with an entire module focused on self-care and mental health. Accessible to schools and the public and available through EVERFI, the leading social impact education innovator, Vaping: Know the truth was created with youth input and features lessons tailored to middle and high school students. Attendees will glean teacher insights around using the curriculum in the classroom and hear from students who have used the digital course.

This conversation comes at a critical moment, as the FDA has yet to issue much-needed regulation on the majority of e-cigarette products that make up 75% of the market, including the top brands among youth, such as JUUL, Puff Bar and Vuse Alto. Flavors, including menthol, are still a major driver of e-cigarette popularity among adolescents, with 8 in 10 using flavored e-cigarettes as of 2020, according to CDC data.

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Truth Initiative Impact Series

The Truth Initiative Impact Series is a robust, recurring event that brings together key stakeholders and experts to engage in thought-provoking conversations about ways we can innovate and inspire action to achieve a culture where young people reject smoking, vaping, and nicotine. The goal of this thought leadership series is to convene diverse partners in tobacco control and other public health organizations, parents, teachers, and policy makers, who can benefit from Truth Initiative’s work.