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First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media
truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.
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Two new grants explore tobacco and marijuana use and the appeal of flavored tobacco
Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received grants tobacco use behavior among young adults.
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Here’s another reason to remove smoking from video games
With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.
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JUUL on YouTube
Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.
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How an email from a grieving father inspired a Fortune 500 company to fight opioids
As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O
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3 lessons from the truth® campaign: How effective branding can save lives
Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.
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Hollywood still struggling to quit smoking in youth films
Nearly half of the top-grossing, PG-13 films released in 2015 featured tobacco imagery, and independent studios are responsible for a greater share of smokin
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American Spirit: Not a safer choice
Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative® found that nearly 64 percent of Natural American Spirit s
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Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users
Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.
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New study raises concerns that youth vaping nicotine may reverse declines in other drug use
New research provides compelling evidence that the youth e-cigarette epidemic, which is increasing overall youth tobacco use to a rate unseen in nearly two d
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Widespread use of flavored products in young tobacco users
New research provides further evidence that younger tobacco users are more likely to use flavored products.
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Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
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