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  1. News Article News Article Research & Resources

    New ad lets the dogs out in push to end tobacco use

    A new truth ad urges all pet owners to “treat our best friends like real best friends,” and builds on the message behind the #CATmageddon ad that premiered

  2. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

  3. News Article News Article Research & Resources

    FTC intends to track e-cig sales and marketing

    All indications are that the popularity of e-cigarettes is rising.

  4. News Article News Article Research & Resources

    33 HBCUs going tobacco-free

    Truth Initiative convened the 33 Historically Black Colleges and Universities (HBCUs) who are the first to participate in its Tobacco-Free HBCU Campus Initia

  5. New research underscores need for FDA take action on misleading packaging

    Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands

  6. News Article News Article Research & Resources

    What is your state doing about the leading preventable cause of death and disease?

    New fact sheets from Truth Initiative® include state-specific information on tobacco use rates, economics, laws and prevention efforts.

  7. News Article News Article Research & Resources

    30 youth leaders tapped for 2015-16 Youth Activism Fellowships

    Truth Initiative has selected 30 young leaders to participate in its 2015-16 Youth Activism Fellowship program.

  8. Research Article Research Article Research & Resources

    Profile of blunt users sharpens with new study

    Past month users of tobacco, alcohol, or other drugs, those who were younger (ages 18-24), Black, or male had the highest odds of reporting blunt-only or dua

  9. Research Article Research Article Research & Resources

    Big Tobacco $20: States $1 = deadly ratio

    Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc

  10. Young people take back the shelves and demand that pharmacies stop selling tobacco products

    Pharmacies are a trusted source of health information and services.

  11. News Article News Article Research & Resources

    Warner Series: Surgeon General challenges youth to #FinishIt

    Despite great strides in reducing cigarette smoking, tobacco use remains an important public-health challenge according to U.S.

  12. News Article News Article Research & Resources

    National public health org brings on women’s health and wellbeing leader

    Truth Initiative has brought on a veteran of the reproductive health, education and advocacy arena, Amy Taylor, to lead its community-level engagement and yo