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Sarah Shank

A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec

Where we stand: Raising the tobacco age to 21

Truth Initiative supports raising the minimum age of sale for all tobacco products to 21, as part of a strong tobacco control policy program.

How a group of Indiana youth is changing social norms around smoking

Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti

2017 PRSA Bronze Anvil

Media Relations, Nonprofit Organizations

#CATmageddon

2017 IAC Award

Rich Media Unit

#CATmageddon TrueX unit

Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations

Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p

Nicole Dueffert

Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative®.

Using pop culture to end tobacco for good

New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob

JUUL on YouTube

Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts

A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.

Young adults are underestimating the dangers of nicotine

Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot