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  1. News Article News Article Research & Resources

    How quitting nicotine can benefit people living with HIV

    For people living with HIV, quitting nicotine – especially cigarette smoking - is particularly important, and can improve the effectiveness of medication and

  2. New Report Finds Major Geographic Smoking Disparities Across Midwest and Southern States

    A new report shows how major geographic smoking disparities are impacting residents of 12 contiguous states throughout the Midwest and South, creating a regi

  3. Research Article Research Article Research & Resources

    New study shows many young oral nicotine pouch users also smoke and vape

    Most young people who use oral nicotine pouches also smoke cigarettes (73%) and nearly half vape nicotine (49%), according to a recent Truth Initiative

  4. Health groups file suit to expedite FDA review of e-cigarettes, cigars

    The lawsuit asserts that a delay in product reviews violates the law and has kept kid-friendly tobacco products on the market for years.

  5. Report Report Research & Resources

    Smoking in Movies: 2020

    Tobacco imagery in youth-rated movies still exists.

  6. News Article News Article Research & Resources

    What is hookah?

    This centuries-old waterpipe is used for smoking flavored tobacco called shisha, which is heated by charcoal to create smoke that is inhaled through a hose a

  7. News Article News Article Research & Resources

    Why tobacco is a racial justice issue

    Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis

  8. News Article News Article Research & Resources

    Smoking rates decline steeply in teens in 2021

    Youth smoking dropped to an all-time low in 2021, representing a colossal win for public health initiatives tackling smoking in young people, including those

  9. Research Article Research Article Research & Resources

    New study: Quit-vaping program This is Quitting also helps prevent young e-cigarette users from smoking

    Use of a text message quit vaping program is linked with preventing the use of combustible tobacco products in addition to quitting e-cigarettes.

  10. Quit vaping program from Truth Initiative also helping 18- to 24-year-olds abstain from cigarette smoking

    New study shows This is Quitting, a free and anonymous text message program to help young people quit vaping nicotine was also effective in promoting abstine

  11. News Article News Article Research & Resources

    Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

    Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

  12. Research Article Research Article Research & Resources

    truth campaign proven to drive down smoking rates across different demographic groups

    A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.