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Unhooking Gen Z: Truth Initiative Launches “Outsmart Nicotine” and Enhanced EX Program
Outsmart Nicotine, an uplifting, multi-platform campaign designed to reach 18- to 24-year-olds and encourage freedom from nicotine addiction.
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New Surgeon General’s Report Offers Much-Needed Vision for Eliminating Tobacco-Related Health Disparities
Tobacco-related health disparities are a persistent yet solvable problem, and the remarkable progress made in eliminating these inequities shows that we are
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As National Sales of E-Cigarettes Climb, Report Shows that State Restrictions on Flavored Products Are Critical to Protect Young People
E-cigarettes in youth-friendly flavors like candy and mint are top sellers and contain more addictive nicotine than ever before
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Truth Initiative and EVERFI Join Forces with the Pennsylvania Office of the Attorney General to Address the Alarming Trend of Prescription Drug Overdoses among Young People
Opioid misuse is a complex issue that needs to be addressed from various perspectives, including in the classroom.
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Significant Drop in Youth E-Cigarette Use Marks Progress, But Nearly 40% of Teens Who Vape Frequently Remain at High Risk for Nicotine Addiction, a Serious Public Health Concern
The 2024 National Youth Tobacco Survey (NYTS) shows significant progress in reducing youth e-cigarette use, with half a million fewer middle and high school
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JAMA Publishes New Study on Proven Effectiveness of Truth Initiative’s Text Message Quit Vaping Program Among Teens
First-of-its-kind randomized clinical trial shows teens 35% more likely to quit vaping nicotine with an interactive, tailored text message program
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As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
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DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis
The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.
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In Victory for Public Health, U.S. Supreme Court Refuses to Hear Tobacco Industry’s Challenge to Graphic Cigarette Warnings
In a tremendous victory for public health, the U.S.
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White House Decision Not to Issue Final Menthol Rule Represents Huge Loss for Public Health, Social Justice
The time to act is now, but instead the Administration has taken a pass on protecting public health and saving lives.
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Truth Initiative names Anna Spriggs Chief Operating Officer
Truth Initiative is pleased to announce the appointment of Anna Spriggs as its Chief Operating Officer.
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11 Leading Organizations Urge U.S. Supreme Court to Uphold FDA’s Marketing Denial Orders for Flavored E-Cigarettes
Eleven leading medical, public health and community organizations have filed an amicus brief with the U.S.
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