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‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous
Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du
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18 schools pledge to go tobacco-free through college program initiative
The Truth Initiative Tobacco-Free College Program provides up to $20,000 for schools to engage their campus community to address smoking and tobacco use.
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A blueprint for tobacco control in indigenous communities
While American Indian and Alaska Native communities have a history of traditional tobacco practices, they’ve also been hit hard by the commercial tobacco ind
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4 revelations from a Reuters investigation into Philip Morris
A Reuters investigative series into the secret strategies of PMI uncovers the company’s methodical, long-term plan to undermine public health science and glo
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The renormalization of tobacco use on streaming content services
A new Truth Initiative report, "While You Were Streaming," illuminates a renormalization of tobacco use, especially on streaming content services s
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Tobacco use in the military
The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support.
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3 tips for boosting success with an online quit-smoking program
As more smokers turn to the internet for help to quit, they can increase their chances of success with a few tips for making the most of online tools and res
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How state public health agencies can reduce menthol cigarette use
State health officials can significantly reduce menthol cigarette use by supporting local policies to restrict or ban its sale and spreading awareness about
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How tobacco companies use experiential marketing
Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars
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Our Team
![Amanda Graham Headshot]()
Amanda L. Graham
As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.
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2019 Financial Statements
We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol
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