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Stop the Influence: Reject Big Tobacco and Vape Money

Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!

Smoking in Movies: 2020

Tobacco imagery in youth-rated movies still exists.

What we know and don’t know about Puff Bar right now

As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.

Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI®, the leader in social impact education. Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse in an authentic peer-to-peer youth voice. 

As of September 2025, 1.5 million students have engaged with the free digital vaping prevention curriculum, learning the facts about nicotine addiction and receiving proven resources to quit.

Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

Why the FDA needs to regulate e-cigarettes now

As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are

3 takeaways from the National Cancer Institute report on tobacco-related health disparities

A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.

Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.

Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

E-cigarettes are creating a new source of environmental pollution

As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to

Young activists gather virtually for Moment of Truth

Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and