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  1. truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

  2. News Article News Article Research & Resources

    5 ways cigarette litter impacts the environment

    Worldwide, about 4.5 trillion cigarettes are littered each year. Here’s a look at how that impacts the environment.

  3. News Article News Article Research & Resources

    Three key moments in the history of marketing tobacco to women

    How did smoking, which used to be socially unacceptable for women, become almost as common among women as men?

  4. US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes

    It is terrific news that the results of the 2015 National Youth Risk Behavior Survey (YRBS), released today by the U.S.

  5. News Article News Article Research & Resources

    Election results: The state of tobacco taxes

    How did tobacco taxes fare in the 2016 election?

  6. Girl vaping and texting
    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

  7. Report Report Research & Resources

    What does using tobacco and other substances together mean for young people?

    Original research conducted by Amy Cohn, Ph.D., from Truth Initiative reveals how alcohol and marijuana use among young adults are associated with many tobac

  8. Research Article Research Article Research & Resources

    Use of multiple products dominates youth tobacco patterns

    E-cigarette use among youth increased between 2011 and 2014, but decreased in the last two years, leaving many wondering how e-cigarettes affect youth tobacc

  9. News Article News Article Research & Resources

    Researchers reviewed nearly 700 e-cigarette studies. What did they find?

    E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

  10. Research Article Research Article Research & Resources

    Millions of smokers go online for help to quit each year

    More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.

  11. Vine stars debunk social smoking myths with truth

    Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!

  12. News Article News Article Research & Resources

    ‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.