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2019 Annual Report
We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an
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2018 Financial Statements
We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol
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2018 Annual Report
Truth Initiative had a remarkable year in 2018, filled with big wins and new challenges. Millions of lives saved and a new generation to protect.
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2016 Effie Award Winner
Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards
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2015 Effie Award Winner
Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards
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2013 Annual Report
Refocused & Rededicated.
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2014 Annual Report
Change. Progress. Inspiration.
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2015 Annual Report
2015 was a transformative year for Truth Initiative, complete with a new name, a new home, a new brand look and a new themeline tying together our work under
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