Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. 2016 Annual Report cover
    Annual Report Report

    2016 Annual Report

    2016 was a year driven by creative inspiration, exciting innovation and measurable impact as we significantly advanced our mission to achieve a culture where

  2. 2017 Annual Report Cover
    Annual Report Report

    2017 Annual Report

    Through creativity, innovation and research, we are winning one of the toughest, largest and most critical public health battles of our time: ending the toba

  3. Winner Award

    2019 Daytime Emmy Awards

    Outstanding Special Class - Short Format Daytime Program

    Treatment Box

  4. Bronze Award

    2019 Effie Awards

    Sustained Success

    Be the generation that ends smoking

  5. Winner Award

    2019 Alliance for Workplace Excellence

    Health & Wellness Seal of Approval

    Truth Initiative

  6. Winner Award

    2019 Alliance for Workplace Excellence Awards

    Seal of Approval

    Truth Initiative

  7. Gold Award

    2019 Shorty Social Media Award

    Integrated Campaign

    The Truth About Opioids

  8. Inaugural Winner Award

    2019 Campaign US Awards

    Power of Purpose

    "Treatment Box"

  9. Winner Award

    2019 Jessie Gruman Award

    Health Engagement

    Truth Initiative

  10. mike moore thumb
    Our Team

    Mike Moore

    Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.

  11. Community Project

    Children’s book encourages Native American youth to reject tobacco

    Standing in front of a classroom of American Indian elementary school students in Santa Fe, N.M., Logan Brown told them that they were going to draw the pict

  12. Page

    Conflict of Interest

    Truth Initiative policy