Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. Truth Initiative Facebook Logo
    Financial Statement Report

    2017 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  2. Truth Initiative Facebook Logo
    Financial Statement Report

    2016 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation And Affiliate (Truth Initiative) (formerly known as America

  3. Truth Initiative Facebook Logo
    Financial Statement Report

    2015 Financial Statements

    We have audited the accompanying consolidated financial statements of American Legacy Foundation and Affiliate (the Foundation) which comprise the consolidat

  4. Truth Initiative Facebook Logo
    Financial Statement Report

    2014 Financial Statements

    We have audited the accompanying consolidated financial statements of American Legacy Foundation and Affiliate (the Foundation) which comprise the consolidat

  5. Silver Award

    2017 Effie Award

    Disease Awareness & Education: Advocacy

    Finishers 2.0

  6. Gold Award

    2017 Effie Award

    Influencers 

    Prevent #CATmageddon

  7. Winner Award

    2017 IAC Award

    Rich Media Unit

    #CATmageddon TrueX unit

  8. Winner Award

    2017 Shorty Social Good Awards

    Environment & Sustainability

    Cigarettes:  The Ultimate Clingy Ex

  9. Winner Award

    2017 PRSA Thoth Awards

    Integrated Communications: Associations/Nonprofit Organizations

    #Catmageddon

  10. Gold Award

    2017 Shorty Social Media Award

    Hashtag

    #CATmageddon

  11. Silver Award

    2017 Shorty Social Media Award

    Call To Action

    #CATmageddon

  12. Winner Award

    2017 Shorty Social Media Award

    Pets & Animals

    #CATmageddon