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  1. New survey shows smoking among teens at historic lows and dramatic declines in vaping

    The National Youth Tobacco Survey results show that we are well on our way to finishing smoking for good.

  2. News Article News Article Research & Resources

    How to support someone on their quit-vaping journey

    If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.

  3. News Article News Article Research & Resources

    3 important things to know about quitting nicotine during times of stress

    Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.

  4. Cessation Research Study

    Check to see if you’re eligible to participate in a clinical trial evaluating a quit smoking or vaping program developed by Truth Initiative.

  5. Report Report Research & Resources

    Lights, Camera, Tobacco?

    How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

  6. News Article News Article Research & Resources

    3 ways tobacco and nicotine use impact your sex life

    Big Tobacco works hard to make smoking and vaping seem sexy.

  7. News Article News Article Research & Resources

    “Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use

    Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.

  8. Research Article Research Article Research & Resources

    Text message program from Truth Initiative helps teens quit e-cigarettes

    Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to thos

  9. News Article News Article Research & Resources

    How to quit JUUL

    If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

  10. News Article News Article Research & Resources

    Quitting e-cigarettes

    Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.

  11. Research Article Research Article Research & Resources

    truth campaign focused on mental health significantly lowered e-cigarette use among young people

    A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use

  12. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi