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  1. Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

    Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.

  2. News Article News Article Research & Resources

    5 important things to know about the removal of menthol cigarettes and flavored cigars from the market

    Here is what to know about eliminating menthol cigarettes and flavored cigars from the market.

  3. White House Delay in Issuing Final Menthol and Flavored Cigar Rules Represents Huge Loss for Public Health, Social Justice

    Lack of action squanders the ability to save lives, protect youth and stand up for social justice by reducing health disparities.

  4. Research Article Research Article Research & Resources

    New study: Success of local flavored cigar sales restrictions underscores need for national regulations

    Flavored cigar sales restrictions in California, Illinois, Massachusetts, and New York significantly reduced cigar sales, according to new Truth Initiative r

  5. Truth Initiative applauds FDA issuing marketing denial orders for flavored Vuse Alto products

    We applaud the FDA's decision to issue marketing denial orders for six R.J. Reynolds Vapor Company’s Vuse Alto brand flavored e-cigarette products

  6. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  7. Research Article Research Article Research & Resources

    Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG

    The study highlights the need to establish consistent classification of flavored e-cigarettes to track the proliferation of new products and flavors.

  8. Truth Initiative Urges Swift Action to Prevent Delay in Removing Menthol and Cigar Flavors, Citing Serious Health Implications

    We cannot afford to wait any longer for the menthol and flavored cigar rules to be enacted.

  9. News Article News Article Research & Resources

    What is Zyn and what are oral nicotine pouches?

    As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

  10. Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk

    The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “

  11. Infographic Infographic Research & Resources

    Flavored tobacco

    Flavors one page infographic

  12. News Article News Article Research & Resources

    3 lessons on preventing loopholes in flavored tobacco restrictions

    The FDA should do the following three actions – lessons learned from failures of past tobacco regulations – to prevent loopholes in its final rules.