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  1. News Article News Article Research & Resources

    Nicotine prevention and quit resources: top tips for parents and educators

    Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.

  2. News Article News Article Research & Resources

    Nicotine and your pet: Everything a pet parent should know

    Exposure to tobacco smoke, nicotine vape aerosol, and cannabis products can pose serious health risks to dogs, cats, birds, and other pets.

  3. Public Health Groups, Pediatricians and Parents Sue FDA Over Policy Allowing the Marketing of Unauthorized E-Cigarettes and Nicotine Pouches

    The lawsuit asserts that the FDA’s enforcement guidance, issued in May 2026, violates federal law by permitting the marketing of unauthorized tobacco product

  4. News Article News Article Research & Resources

    Are kids using nicotine in the classroom? What to look for and how to talk about risks

    As students return to the classroom this fall, they’ll be excited to show off new clothes, sneakers, and electronics – and possibly new nicotine products.

  5. News Article News Article Research & Resources

    How to talk to your child about nicotine

    Here are 4 tips to help parents have constructive conversations about nicotine addiction with their children.

  6. Infographics Infographics Research & Resources

    Quitting and pregnancy

    Quitting nicotine before or during pregnancy has enormous benefits for both parents and child.

  7. News Article News Article Research & Resources

    Quitting nicotine while pregnant: Answers to 5 frequently asked questions

    Quitting nicotine is one of the best things that expectant parents can do for their health and the health of their baby.

  8. News Article News Article Research & Resources

    Is that video game a health risk? 3 things parents should know

    Some video games topping this year’s holiday wish lists contain imagery that could be putting the health of young people at risk.

  9. Research Article Research Article Research & Resources

    75% of parents of middle and high schoolers support banning flavored e-cigarettes

    More than three-quarters of parents of middle and high school students favor a ban on flavored e-cigarette sales, according to a new Truth Initiative study.<

  10. Research Article Research Article Research & Resources

    One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

    35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu

  11. News Article News Article Research & Resources

    4 things parents need to know about JUUL and nicotine addiction

    JUUL e-cigarettes are popular among youth because of their sleek appearance and appealing flavor, but many are unaware that JUUL packs a powerful nicotine pu

  12. Report Report Research & Resources

    The video game danger parents don’t know about

    The depiction of tobacco use in games serves, in effect, as free advertising for tobacco companies, and a recruitment mechanism for the "replacement smo