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Where we stand: Invest in research on sub-populations
Tobacco is not an equal opportunity destroyer.
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American Spirit: Not a safer choice
Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative® found that nearly 64 percent of Natural American Spirit s
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Where we stand: Smoke-free public housing
Truth Initiative and The Society for Research on Nicotine & Tobacco weighed in on a rule proposed by the Department of Housing and Urban Development to i
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3 tips for boosting success with an online quit-smoking program
As more smokers turn to the internet for help to quit, they can increase their chances of success with a few tips for making the most of online tools and res
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Featured partnerships
Through our partnerships, we are creating a culture that empowers people to leave nicotine behind and embrace a healthier future. We partner with states, local communities, public health organizations, and powerful brands to engage young people, prevent nicotine addiction, and help people quit.
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Exposure to e-cigarette ads may enhance curiosity/usage among young adults
Exposure to e-cigarette advertisements may enhance curiosity and usage among young adults, according to the study “Impact of Exposure to Electronic Cigarette
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Featured Community Projects
Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.
Explore examples of youth activists in action.
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truth® and Vans morph culture-changing art into bold fashion statement
When it comes to teen tobacco use, truth believes creativity speaks louder than words.
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Our Impact
At Truth Initiative, we create meaningful change at both the population and individual levels. With our research-driven approach to behavior change and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation access. By addressing systemic challenges and empowering individuals, we achieve transformative public health impact.
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2016 Annual Report
2016 was a year driven by creative inspiration, exciting innovation and measurable impact as we significantly advanced our mission to achieve a culture where
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Apply now: ‘Reinvent the reel’ grants will support groups to get smoking off movie screens
Grants from Truth Initiative® and Trinity Health will help youth-serving groups educate young people on the issue of smoking in
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