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2019 Annual Report

We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an

#NoMentholMondays: The targeted marketing of menthols and African-American history

In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio

New research will explore ways to help heavy drinkers quit smoking

Researchers at the Schroeder Institute® for Tobacco Research and Policy Studies at Truth Initiative have been awarded a grant from Brown University and the N

Outsmart Nicotine: Breaking the Cycle

A new round of Outsmart Nicotine ads, released by Truth Initiative in April 2026, illuminates the cycle of nicotine addiction and withdrawal and situates the mental health impact of nicotine addiction as a reason to consider quitting. The new ads ask two essential questions: do people crave nicotine because they feel stressed? Or do they feel stressed because they crave nicotine?

Outsmart Nicotine offers a way to break the cycle with EX Program, a free evidence-based digital quitting program developed by Truth Initiative with Mayo Clinic.

Leading health organizations seek to intervene in defense of FDA rule on e-cigarettes, cigars

Six leading public health organizations today asked federal courts to allow them to intervene in two lawsuits brought by the electronic cigarette and cigar i

Where we stand: DOT bans vaping on airplanes

Use of e-cigarette and vaping products has outpaced tobacco control regulations, and the products remain unregulated by FDA pending the completion of deeming

51 health groups urge administration to defend and enforce FDA rule for e-cigarettes, cigars

Fifty-one leading health groups today urged the current administration to defend and fully implement the 2016 Food and Drug Administration (FDA) rule establi

The power of truth

For 25 years, truth® has been delivering the facts about smoking, vaping, and nicotine addiction to empower young people to make informed choices and influence their peers and communities to do the same.

Where we stand: Federal collection of electronic nicotine delivery systems marketing & product data

he Federal Trade Commission (FTC) has collected information on the sales and marketing expenditures of cigarettes and smokeless tobacco products and reported

Truth Initiative partners with American Heart Association

Truth Initiative and AHA/ASA are collaborating to increase awareness about tobacco’s impact, especially on the African-American community.

Where we stand: Invest in research on sub-populations

Tobacco is not an equal opportunity destroyer.

American Spirit: Not a safer choice

Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative® found that nearly 64 percent of Natural American Spirit s