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Tobacco-control efforts need to double down after CDC recognizes success in reducing cancer rates
The Centers for Disease Control and Prevention touted the role that tobacco-control efforts have played in reducing cancer rates in the United States, an ack
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#NoMentholMonday: How menthols create challenges for smokers who want to quit
The targeted marketing of menthol cigarettes to African American smokers creates unique challenges when it comes to helping those smokers quit, according to
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2019 Annual Report
We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an
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Hero in blockbuster teen video game “Overwatch” smokes cigars
Overwatch, a video game rated suitable for teens, features a hero who smokes cigars, part of a trend of games that show tobacco being marketed to use
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Helping colleges go tobacco-free
Truth Initiative helps community colleges and Historically Black Colleges and Universities (HBCUs) bring tobacco-free policies to the campuses that serve you
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Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths
Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.
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Cigarette smoking among teens down, but e-cigarette use up
Teen smoking of traditional tobacco cigarettes in the United States reached a new low of eight percent in 2014, but the data from the annual “Monitoring the
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Smoke 'em if you got 'em and if you're 21
The evidence shows raising the minimum age of sale of tobacco products to 21 will prevent uptake of smoking by young people.
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Outsmart Nicotine: Breaking the Cycle
A new round of Outsmart Nicotine ads, released by Truth Initiative in April 2026, illuminates the cycle of nicotine addiction and withdrawal and situates the mental health impact of nicotine addiction as a reason to consider quitting. The new ads ask two essential questions: do people crave nicotine because they feel stressed? Or do they feel stressed because they crave nicotine?
Outsmart Nicotine offers a way to break the cycle with EX Program, a free evidence-based digital quitting program developed by Truth Initiative with Mayo Clinic.
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Common smoking triggers and how to beat them
For smokers preparing to quit, figuring out how to deal with triggers is one of the first steps to successfully making a plan to quit.
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