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  1. Philip Morris announcement to spend nearly $1 billion to end smoking sounds like fake news

    The tobacco industry creating a foundation to end smoking is an affront to public health advocates who have been working tirelessly to end the tobacco use ep

  2. Report Report Research & Resources

    The video game danger parents don’t know about

    The depiction of tobacco use in games serves, in effect, as free advertising for tobacco companies, and a recruitment mechanism for the "replacement smo

  3. Banning menthol cigarettes should be top priority for FDA

    There is overwhelming evidence that menthol is perpetuating the tobacco epidemic.

  4. News Article News Article Research & Resources

    Q&A: Helping college campuses go tobacco-free

    Tobacco-free policies are proven to prevent young adults from starting tobacco use, help tobacco smokers quit, and reduce secondhand smoke exposure.

  5. News Article News Article Research & Resources

    3 takeaways from the National Cancer Institute report on tobacco-related health disparities

    A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.

  6. News Article News Article Research & Resources

    When Santa sold cigarettes

    Tobacco ads from the early and mid 20th century feature Santa carrying a sack full of cigarettes, stuffing stockings with tobacco and decorating a tree with

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    Who We Are

    Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.

  8. Infographics Infographics Research & Resources

    "Countries" with the highest adult smoking rates

    Countries with the highest adult smoking rates: Tobacco Nation

  9. Infographics Infographics Research & Resources

    Schools in low income areas

    There are more tobacco retailers near schools in low-income areas than in other areas

  10. News Article News Article Research & Resources

    10 facts about smoking at work (#1: Smokers have a harder time getting hired)

    The link between tobacco and the workplace goes far beyond whether people can smoke on the job.

  11. News Article News Article Research & Resources

    Quitting smoking is more important than ever – here is how to get started now

    Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.

  12. News Article News Article Research & Resources

    LBGT History Month: Why are smoking rates higher in LGBT communities?

    Tobacco use plays a unique role in LGBT history, reflecting in large part the tobacco industry’s long history of targeting the LGBT community.