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  1. News Article News Article Research & Resources

    Tobacco-control efforts need to double down after CDC recognizes success in reducing cancer rates

    The Centers for Disease Control and Prevention touted the role that tobacco-control efforts have played in reducing cancer rates in the United States, an ack

  2. News Article News Article Research & Resources

    #NoMentholMonday: How menthols create challenges for smokers who want to quit

    The targeted marketing of menthol cigarettes to African American smokers creates unique challenges when it comes to helping those smokers quit, according to

  3. News Article News Article Research & Resources

    Hero in blockbuster teen video game “Overwatch” smokes cigars

    Overwatch, a video game rated suitable for teens, features a hero who smokes cigars, part of a trend of games that show tobacco being marketed to use

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    Policy leadership and accountability

    We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

    We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

  5. News Article News Article Research & Resources

    18 schools pledge to go tobacco-free through college program initiative

    The Truth Initiative Tobacco-Free College Program provides up to $20,000 for schools to engage their campus community to address smoking and tobacco use.

  6. News Article News Article Research & Resources

    Common smoking triggers and how to beat them

    For smokers preparing to quit, figuring out how to deal with triggers is one of the first steps to successfully making a plan to quit.

  7. News Article News Article Research & Resources

    Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths

    Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.

  8. News Article News Article Research & Resources
  9. Video Video Research & Resources

    Helping colleges go tobacco-free

    Truth Initiative helps community colleges and Historically Black Colleges and Universities (HBCUs) bring tobacco-free policies to the campuses that serve you

  10. News Article News Article Research & Resources

    Cigarette smoking among teens down, but e-cigarette use up

    Teen smoking of traditional tobacco cigarettes in the United States reached a new low of eight percent in 2014, but the data from the annual “Monitoring the

  11. News Article News Article Research & Resources

    Smoke 'em if you got 'em and if you're 21

    The evidence shows raising the minimum age of sale of tobacco products to 21 will prevent uptake of smoking by young people.

  12. News Article News Article Research & Resources

    Helping people with HIV/AIDS quit smoking

    Smoking cigarettes is dangerous for everyone, but for people with HIV, it puts them at a higher risk of the negative health effects of tobacco use and HIV-re