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Who We Are
Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.
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Is that video game a health risk? 3 things parents should know
Some video games topping this year’s holiday wish lists contain imagery that could be putting the health of young people at risk.
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2016 state fact sheets
A look at the most recent tobacco use statistics in each state including cigarette use, economics, and state tobacco laws.
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COVID-19: the connection to smoking and vaping, and resources for quitting
Those who smoke or vape e-cigarettes may be especially concerned about COVID-19 because it attacks the lungs and could be a particularly serious threat to to
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Played: Smoking in videogames
Truth Initiative takes a look at tobacco use in video games.
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What carrying a pack of cigarettes says about young smokers
Truth Initiative researchers found that young tobacco users who carry a pack of cigarettes are less likely to see tobacco as a significant danger to themselv
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States still shortchanging prevention programs that save lives and health care dollars
20 years after reaching a landmark legal settlement, states still spend only a small fraction of their tobacco revenue on prevention and quitting programs.
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Adult smoking rates continue to underscore health disparities
The latest data show a decline in the overall smoking rate, but many groups continue to smoke at much higher rates than the rest of the population.
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#CATmageddon: How smoking could make cat videos a thing of the past
With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.
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2015 state fact sheets
A look at the most recent tobacco use statistics in each state including cigarette use, economics, and state tobacco laws.
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3 things you can do about toxic cigarette litter
About 4.5 trillion cigarettes are discarded each year worldwide, making cigarette butts the most littered item on earth.
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Truth Initiative applauds action to hold maker of American Spirit accountable
Breathe DC filed a lawsuit in D.C. Superior Court on Monday against Santa Fe Natural Tobacco Company for deceptive marketing.
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