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  1. News Article News Article Research & Resources

    #NoMentholMonday: Why menthol is a social justice issue

    The marketing of menthol cigarettes toward African Americans is a social justice issue.

  2. Research Article Research Article Research & Resources

    “E-cig” or “vape”? Why semantics matter

    If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?

  3. Research Article Research Article Research & Resources

    Millions of smokers go online for help to quit each year

    More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.

  4. News Article News Article Research & Resources

    Researchers reviewed nearly 700 e-cigarette studies. What did they find?

    E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

  5. News Article News Article Research & Resources

    Students from North Carolina and Indiana earn 2016 Alma Adams Scholarships

    Truth Initiative® is pleased to announce the winners of the 2016 Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use

  6. Research Article Research Article Research & Resources

    Research funded to study the appeal of menthol and smoking by people with HIV

    Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR

  7. News Article News Article Research & Resources

    Survey results show how Gen Z’s love of pets can help end smoking

    Pet owners place a great deal of value on the health and well-being of their pets, according to new survey results that shed light on the opportunity to insp

  8. News Article News Article Research & Resources

    Drop in smoking rate proves public education and smart public policy works

    The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.

  9. News Article News Article Research & Resources

    Tobacco-control efforts need to double down after CDC recognizes success in reducing cancer rates

    The Centers for Disease Control and Prevention touted the role that tobacco-control efforts have played in reducing cancer rates in the United States, an ack

  10. News Article News Article Research & Resources

    #NoMentholMonday: How menthols create challenges for smokers who want to quit

    The targeted marketing of menthol cigarettes to African American smokers creates unique challenges when it comes to helping those smokers quit, according to

  11. News Article News Article Research & Resources

    Hero in blockbuster teen video game “Overwatch” smokes cigars

    Overwatch, a video game rated suitable for teens, features a hero who smokes cigars, part of a trend of games that show tobacco being marketed to use

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    Policy leadership and accountability

    We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

    We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.