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A growing problem: Examining a decade of menthol smoking rates
In 2014, youth and young adult smokers were more likely to smoke menthol cigarettes, which are easier to smoke and harder to quit than non-menthol cigarettes
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Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence
Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.
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New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources
Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores
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Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes
Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19
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truth campaign proven to drive down smoking rates across different demographic groups
A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.
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New report finds parents unaware that video games contain smoking images with many targeting teens
Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are
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New study: Quit-vaping program This is Quitting also helps prevent young e-cigarette users from smoking
Use of a text message quit vaping program is linked with preventing the use of combustible tobacco products in addition to quitting e-cigarettes.
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Harm Reduction Infographic
The tobacco industry has been trying to co-opt the term "harm reduction" as part of its business strategy to expand its user base.
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Q&A: How a Hispanic-Serving Institution became tobacco-free
In honor of Hispanic Heritage Month, Truth Initiative spoke with a student and staff member from the Community College of Aurora (CCA) to discuss how they ad
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Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG
The study highlights the need to establish consistent classification of flavored e-cigarettes to track the proliferation of new products and flavors.
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Significant drop as teen cigarette smoking hits 7%
Teen cigarette use has declined to an historic low of 7 percent, proving that national efforts to prevent teen smoking are working.
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