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  1. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the Black American community

    This fact sheet about tobacco use among Black Americans outlines patterns of use, industry targeting, and health effects.

  2. Truth Initiative Statement on FDA’s Authorization of JUUL Products

    Continued vigilance must include strong post-market surveillance, regular reviews of marketing practices, and swift enforcement against any violations.

  3. News Article News Article Research & Resources

    Q&A: LGBT pride in ending nicotine and tobacco use

    Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use among Hispanic and Latino Americans

    This fact sheet about smoking and Hispanic/Latino Americans outlines patterns of use, industry targeting and health effects.

  5. News Article News Article Research & Resources

    3 myths about mental health and quitting nicotine

    When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.

  6. Report Report Research & Resources

    Monitoring E-Cigarette Trends in the United States: Urgent Action Needed to Protect Kids from Flavored E-Cigarettes

    Since the epidemic of youth vaping began in 2018, the e-cigarette market in the United States has changed dramatically.

  7. Report Report Research & Resources

    The Truth About the Tobacco Industry and the Retail Environment

    This report reviews the science around marketing in the retail environment and the massive impact it has on driving tobacco use

  8. News Article News Article Research & Resources

    U.S. retail sales data show 86% of e-cigarette sales are for illegal products

    New research from Truth Initiative finds that the overwhelming majority – more than 86 percent – of e-cigarettes on the market are illegal products.

  9. News Article News Article Research & Resources

    Authorities step up measures to address unauthorized e-cigarette sales

    The battle against illegal e-cigarettes has intensified as federal and state authorities take action to protect young people from the thousands of unauthoriz

  10. Fact Sheet Fact Sheet Research & Resources

    Menthol: facts, stats and regulations

    Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.

  11. Research Article Research Article Research & Resources

    TV ads for e-cigarettes and nicotine pouches show youth-appealing content that is banned for cigarettes

    Television ads for JUUL, Vuse, and Velo included young models, animations, and music while emphasizing e-cigarette flavors and themes of self-expression and

  12. News Article News Article Research & Resources

    Why ending menthol cigarette sales would benefit disproportionally affected groups

    Here are several disproportionally affected populations who will benefit if menthol cigarettes are removed from the market.