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80% of this year’s Oscar® Best Picture nominees include tobacco imagery
Eight of the 10 films nominated for Best Picture at the 2025 Oscars® contain tobacco imagery, including “Anora,” “A Complete Unknown,” and “Emilia Pérez” whi
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Lights, Camera, Tobacco?
How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.
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This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction
This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.
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Native Hawaiian and Pacific Islander American youth report high levels of e-cigarette use
Native Hawaiian and Pacific Islander youth in the U.S.
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Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries
TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti
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New youth prescription drug safety curriculum launches nationwide
Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip
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New survey shows progress on curbing teen vaping, but e-cigarette use remains high as access to flavors, risk of nicotine addiction, and impact on youth mental health concerns grow
The 2021 MTF data show progress in the fight to curb youth nicotine vaping, signaling efforts to provide education to prevent e-cigarette use and quitting re
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Stop & Shop halts sales of all tobacco products, encourages people to quit
With its announcement, Stop & Shop joins retailers like CVS and Rite Aid in efforts to promote healthy living and combat tobacco and nicotine addiction.<
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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FDA takes steps on flavored e-cigarettes, but leaves youth at risk for addiction
Proposed FDA restrictions on flavored e-cigarettes and cigars are a step in the right direction, but they’re no match for the soaring rate of e-cigarette use
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Tobacco use among Black Americans
There are up to 10x more tobacco ads in Black neighborhoods than in other neighborhoods
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Tobacco use in the Black American community
This fact sheet about tobacco use among Black Americans outlines patterns of use, industry targeting, and health effects.
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