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  1. Infographic Infographic Research & Resources

    Quitting tobacco

    Quitting smoking one page infographic

  2. Research Article Research Article Research & Resources

    Viral “Zynfluencer” TikTok videos may be linked to growing oral nicotine pouch sales

    The study authors caution that pouch-related content on youth-centric social media platforms could lead to increased uptake among youth

  3. Research Article Research Article Research & Resources

    Text message program from Truth Initiative helps teens quit e-cigarettes

    Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to thos

  4. News Article News Article Research & Resources

    Young people quitting nicotine get help from truth®

    Young people quitting nicotine get help from truth

  5. News Article News Article Research & Resources

    Stop & Shop halts sales of all tobacco products, encourages people to quit

    With its announcement, Stop & Shop joins retailers like CVS and Rite Aid in efforts to promote healthy living and combat tobacco and nicotine addiction.<

  6. News Article News Article Research & Resources

    Truth Initiative celebrates an impactful year of youth leadership

    2025 was an action-packed year for young people working with Truth Initiative to empower their communities to quit nicotine.

  7. ‘You Got This Day’ Aims to Engage and Encourage New Year’s Quitters Who Relapse

    Truth Initiative aims to encourage and inspire anyone who relapsed after quitting nicotine as a New Year’s resolution by bringing back “You Got This Day”

  8. Research Article Research Article Research & Resources

    Misperceptions about nicotine may interfere with quitting vaping

    Health misinformation, including false information about nicotine, has been rampant during the COVID-19 pandemic and is reaching young adult e-cigarette user

  9. Report Report Research & Resources

    LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers

    New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021

  10. As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources

    As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources

  11. DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis

    The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.

  12. News Article News Article Research & Resources

    How a workplace vaping policy can help employees quit tobacco

    If your workplace doesn’t yet have a tobacco-free policy that includes vaping, updating it to support employees who are trying to quit all forms of tobacco u