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Following a decade of impact, the Truth Initiative College Program empowers students, faculty, and staff to quit nicotine
Since 2015, the Truth Initiative College Program has provided funding to over 235 colleges and universities to support the adoption of tobacco/nicotine-free
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Truth Initiative and Blip Join Forces to Make Quitting Nicotine Easier for Young Adults
New Partnership Combines Proven-Effective Behavioral Program with Emerging Nicotine Replacement Therapy Solution
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Attorney General Raoul Announces JUUL Settlement Funds to Bring Truth Initiative's National Youth Vaping Prevention and Cessation Programs to Illinois
Settlement Funds will Support Efforts by Nation’s Largest Nonprofit Dedicated to Youth Vaping Prevention to Launch “EX Program” Campaign Statewide
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Introducing “You Got This Day” for people quitting nicotine in 2025
Truth Initiative is giving a new meaning to Quitter's Day, renaming it “You Got This Day” to empower people to push through challenges and keep working
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Quitting tobacco
Quitting smoking one page infographic
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Vaping Lingo Dictionary: A guide to popular terms and devices
This resource presents a list of popular words, phrases, products and general language used to refer to vaping/e-cigarette use.
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Nearly 50% of Young People Who Use Nicotine Resolve to Quit in 2025
Truth Initiative has launched Outsmart Nicotine, a new campaign designed to introduce young people to EX Program, a comprehensive quitting resource
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College grantees are reshaping campus culture around nicotine use
Across the country, college students are leading creative initiatives to bring awareness to their 100% tobacco/nicotine-free campus policies and share resour
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Multiple products, increased risks: dual and poly use of nicotine products
Using multiple nicotine products is associated with greater nicotine dependence and increased likelihood of adverse health effects compared with using one pr
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Truth Initiative’s EX Program Launches First Campaign to Include Nicotine Pouches as Gen Z Faces Troubling Rise in Use of Multiple Products
The national Outsmart Nicotine campaign confronts changing patterns of nicotine use among young people head on and connects them to free quitting support
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Text message program from Truth Initiative helps teens quit e-cigarettes
Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to thos
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Misperceptions about nicotine may interfere with quitting vaping
Health misinformation, including false information about nicotine, has been rampant during the COVID-19 pandemic and is reaching young adult e-cigarette user
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