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Eliminating smoking disparities in Tobacco Nation

More aggressive tobacco control spending paired with higher taxes targeted to areas with the highest smoking rates can effectively erase disparities in tobac

Youth smoking and vaping prevention

We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to prevent youth and young adult nicotine addiction and empower quitting for all.

Quit smoking and vaping tools

Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped hundreds of thousands of people stop using commercial tobacco through proven-effective treatments and innovative and interactive tools. So if you or a loved one is ready to quit, there’s no better time than now.

4 ways smoking impacts national military readiness

Tobacco use adversely affects military readiness and harms the health and welfare of military families, retirees and veterans.

Youth smoking rate falls to 6 percent

The youth smoking rate is now a record low 6 percent after dropping a full percentage point in just one year.

Are selfies making smoking cool again?

Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

Are organic or natural cigarettes safer to smoke?

Organic tobacco and tobacco with no additives does not make a healthier or safer cigarette.

FDA’s first marketing denial orders on menthol e-cigarettes underscore substantial risks menthol and flavored products pose to youth and young adults

Truth Initiative is encouraged by the FDA's decision to issue marketing denial orders for two Logic brand menthol e-cigarette products.

Youth vaping, smoking & nicotine use

Ending youth e-cigarette epidemic at risk if FDA doesn’t act fast to remove flavors and fully regulate products as industry quickly innovates

The latest NYTS data are consistent with other research which showed that youth e-cigarette use was significantly impacted during the height of the pandemic.

Tobacco Nation: The deadly state of smoking disparity in the U.S.

Smoking rates in “Tobacco Nation” are undermining dramatic declines in smoking across America.

Answers to 8 common questions about smoking and pregnancy

Quitting tobacco is one of the best things that expecting mothers can do for their health and the health of their babies.