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  1. Research Article Research Article Research & Resources

    Youth and young adults are the most at-risk of tobacco addiction

    Every day, thousands of young people try their first cigarette and new non-combustible products are making it easier for kids to experiment with tobacco.

  2. Report Report Research & Resources

    What does using tobacco and other substances together mean for young people?

    Original research conducted by Amy Cohn, Ph.D., from Truth Initiative reveals how alcohol and marijuana use among young adults are associated with many tobac

  3. News Article News Article Research & Resources

    5 unexpected ways smoking affects your body

    Smoking cigarettes can cause lung cancer and heart disease, but did you know that it may also dull your taste buds or impair your hearing?

  4. News Article News Article Research & Resources

    ‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  5. News Article News Article Research & Resources

    What do tobacco advertising restrictions look like today?

    While tobacco TV ads and physician-recommended cigarettes are a thing of the past, marketing restrictions may not be as far-reaching as you think.

  6. News Article News Article Research & Resources

    Tobacco and cancer: What are the survival rates?

    Nearly 30 percent of cancer deaths in the United States can be attributed to tobacco use, according to a new report.

  7. News Article News Article Research & Resources

    Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths

    Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.

  8. News Article News Article Research & Resources
  9. News Article News Article Research & Resources

    Truth Initiative youth fellows visit Capitol Hill

    Thirty youth fellows visited Capitol Hill Thursday as part of their year-long fellowship with Truth Initiative

  10. News Article News Article Research & Resources

    5 keys to reversing the youth e-cigarette epidemic

    Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

  11. Research Article Research Article Research & Resources

    E-cigarette users look to social media to circumvent flavored e-cigarette restrictions

    New Truth Initiative study underscores the need for comprehensive flavored e-cigarette policies that don’t leave loopholes for certain product types or flavo

  12. New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

    truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”