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Donate to Truth Initiative
Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.
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Our Team
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Megan Jacobs
As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t
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Who We Are
Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.
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2021 Annual Report
We are pleased to share the significant progress we made in 2021, detailed in this report: Creating a future free from smoking, vaping, and nicotine.
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2020 Annual Report
We are pleased to share the significant progress we made in 2020, detailed in this report: Creating a future free from smoking, vaping, and nicotine.
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What We Do
To achieve a future free from nicotine addiction, we focus on behavior change and policy change that prevents addiction, supports quitting, expands cessation access, and addresses systemic inequities.
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2019 Annual Report
We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an
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Our mission
At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.
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Featured partnerships
Through our partnerships, we are creating a culture that empowers people to leave nicotine behind and embrace a healthier future. We partner with states, local communities, public health organizations, and powerful brands to engage young people, prevent nicotine addiction, and help people quit.
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Our top issues
In our fight to prevent youth and young adult nicotine addiction and empower quitting, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.
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POLICY LEADERSHIP AND COMMUNITY ENGAGEMENT
Truth Initiative leads policy initiatives and supports young leaders to advocate for healthier communities. We inspire, educate, and mobilize young leaders, coalitions, and organizations to act nationally and in their communities to prevent youth and young adult nicotine addiction and empower quitting for all.
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Outsmart Nicotine
Quitting is hard, but with the right support, anyone can break free from nicotine addiction – and they don’t have to go it alone. That’s the message behind Outsmart Nicotine, a national campaign from Truth Initiative that empowers young people to break the cycle of nicotine addiction for good with an enhanced EX Program.
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