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What you need to know about new synthetic nicotine products

A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic

Youth vaping, smoking & nicotine use

Young adults are underestimating the dangers of nicotine

Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot

Smoking rates decline steeply in teens in 2021

Youth smoking dropped to an all-time low in 2021, representing a colossal win for public health initiatives tackling smoking in young people, including those

As Oscar season kicks off, tobacco imagery still pervades movies

As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

5 keys to reversing the youth e-cigarette epidemic

Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

2022 Monitoring the Future Survey shows youth e-cigarette use up among 10th and 12th graders and daily use doubles for 8th graders as industry continues to thwart regulation

The 2022 MTF Survey released today confirms that youth vaping remains a serious public health threat with noteworthy upticks among 10th and 12th graders

As streaming soars, these binge-worthy shows frequently depict tobacco

Watching shows in a compressed time may influence the amount and intensity of exposure.

How the tobacco industry’s new products could be leading to more nicotine addiction

Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress

Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI®, the leader in social impact education. Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse in an authentic peer-to-peer youth voice. 

As of September 2025, 1.5 million students have engaged with the free digital vaping prevention curriculum, learning the facts about nicotine addiction and receiving proven resources to quit.

JUUL on YouTube

Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

Stop the Influence: Reject Big Tobacco and Vape Money

Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!