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New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use

New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa

Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers

This is Quitting Resources

Nicotine on demand

Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

Young people share how nicotine use affected their stress

Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.

New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources

Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores

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QUIT NICOTINE WITH EX PROGRAM

Quitting nicotine isn't easy, but it can be done with the right support. EX Program, developed by Truth Initiative with Mayo Clinic, is a free digital cessation program that offers the proven tools, expert resources, and community support that can help people of all ages quit any tobacco or nicotine product.

Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health

The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv

Truth Initiative and Wellable partner to deliver comprehensive smoking cessation resources

A new partnership brings smoking cessions tools from the EX Program from Truth Initiative to the Wellable network of employee wellness

Nine young leaders are mobilizing their peers as the new class of truth Ambassadors

As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.

What you need to know about new synthetic nicotine products

A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic