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New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

5 important things to know about the removal of menthol cigarettes and flavored cigars from the market

Here is what to know about eliminating menthol cigarettes and flavored cigars from the market.

What does a tobacco “endgame” mean?

Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum

Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others

John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.

“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-

Cessation access and support

With access to the right resources, freedom from nicotine addiction is possible for everyone. We create cutting-edge solutions to empower people to quit smoking, vaping, or any type of tobacco product. Our market-leading EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product.

Colliding Crises: Youth Mental Health and Nicotine Use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

EX PROGRAM: QUIT SUPPORT FOR INDIVIDUALS AND ORGANIZATIONS

Quitting nicotine isn't easy, but it can be done with the right support. EX® Program, developed over 15 years ago by Truth Initiative in collaboration with Mayo Clinic, brings individuals, employers, health plans, and public health organizations proven, evidence-based quitting approaches and the most established online quit community.  

EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product. Research has shown that using EX Program can increase odds of quitting by up to 40%.

Slim and stylish: How tobacco companies hooked women by “feminizing” cigarettes

In the 1920s, Lucky Strike unveiled a new advertising campaign that was credited with increasing the brand’s cigarettes sales more than 300 percent in the fi

Drop in smoking rate proves public education and smart public policy works

The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.

How quitting nicotine can improve mental health

Quitting can alleviate symptoms of nicotine withdrawal and lead to long-term improved mental health, and free, anonymous quit support tailored specifically t

How a workplace vaping policy can help employees quit tobacco

If your workplace doesn’t yet have a tobacco-free policy that includes vaping, updating it to support employees who are trying to quit all forms of tobacco u