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Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds
The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40%
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Significant Decline in E-cigarette Use Among High School Students Indicates Progress, Yet Challenges Persist in Youth Tobacco Prevention
The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.
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Tobacco is a social justice issue: Racial and ethnic minorities
Tobacco use disproportionately affects minority groups, who have a long history of being targeted by the tobacco industry.
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FDA’s Delay on Largest E-Cigarette Companies’ Applications Allows Top Brands with 75% of the Market Share to Remain Widely Available, Extending the Youth Vaping Epidemic and Delaying Necessary Regulations to Help Smokers
We are very concerned that the FDA did not prioritize and complete the reviews of the companies with over 75% of the e-cigarette market as they promised to d
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Young activist focuses on helping the homeless population live tobacco-free
Truth Initiative® fellow Kelsey Magill is working to help youth and young adults experiencing homelessness in Washington, D.C., live tobacco-free lives.
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Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards
Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was
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Tobacco use among Hispanic and Latino Americans
This fact sheet about smoking and Hispanic/Latino Americans outlines patterns of use, industry targeting and health effects.
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Young ex-vapers share their experience and advice on quitting vaping
Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.
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What We Do
Truth Initiative conducts groundbreaking research and policy studies, giving people the facts they need to know about smoking, vaping, nicotine, and the commercial tobacco industry. We engage individuals and groups to make change in their communities, innovate new ways to end tobacco use, and join forces with collaborators committed to preventing youth and young adult nicotine addition and empowering quitting for all. In short: we seek, speak, and spread the truth about smoking, vaping and nicotine.
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Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others
John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.
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What do the U.S. states with the highest smoking rates have in common?
Why do these 13 states have higher smoking rates and greater health consequences than the rest of U.S.?
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truth truck rolls out for 18th summer of inspiring youth to end tobacco use
Each summer truth® has recruited teams of young people to tour the country and make stops at popular entertainment, music and sports events to inspire youth
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