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Our Team
![Jessica Miller Rath Headshot]()
Jessica Miller Rath
As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.
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Youth smoking and vaping prevention
We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to prevent youth and young adult nicotine addiction and empower quitting for all.
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Old tactics, new products: how big tobacco targets women in e-cigarette marketing
The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ
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truth® exposes unexpected ways tobacco affects young people
Did you know that smoking may dull your taste buds, harm the environment, and even impact your sex life?
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5 things FDA should do about JUUL e-cigarettes
Six public health and medical groups are calling on the agency to act to protect youth.
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Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action
Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.
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Final deeming regulation at a glance
The U.S. Food and Drug Administration (FDA) “deeming” regulation was released May 6, 2016 and published May 10, 2016.
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Tobacco is a social justice issue: The military
Tobacco use disproportionately affects many populations—the same groups who have a long history of being exploited by the tobacco industry.
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Next chapter begins as tobacco control leader becomes Truth Initiative
The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth®campaign for 15 yea
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How to support someone on their quit-vaping journey
If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.
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Tobacco is a social justice issue: Low-income communities
Low-income communities smoke in much higher numbers than the rest of the country, a disparity that is rooted in many inequities.
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Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people
A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am
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