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  1. News Article News Article Research & Resources

    Most young adult nicotine users want to quit in 2026

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  2. News Article News Article Research & Resources

    Vaping prevention and quit resources: top tips for parents and educators

    Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.

  3. Groundbreaking Study Reveals Text Message Vaping Cessation Program Also Helps Young People Quit Cannabis

    First study to demonstrate that interventions to help quit vaping nicotine can simultaneously reduce cannabis use among adolescents and young adults

  4. News Article News Article Research & Resources

    Quitting vaping benefits health – and the environment

    Cheap, high-nicotine, disposable e-cigarettes are dominating the market – and contributing to tons of electronic waste.

  5. News Article News Article Research & Resources

    How nicotine replacement therapy can help young adults quit nicotine for good

    NRT is a safe and effective way of weaning off nicotine. NRT delivers a dose of nicotine more slowly than cigarettes, e-cigarettes, dip, or chew.

  6. Research Article Research Article Research & Resources

    Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables

    The report found that the amount of nicotine sold increased by 249.2% between 2020 and 2024, largely due to the increased size and strength of disposable dev

  7. News Article News Article Research & Resources

    How quitting nicotine can benefit people living with HIV

    For people living with HIV, quitting nicotine – especially cigarette smoking - is particularly important, and can improve the effectiveness of medication and

  8. News Article News Article Research & Resources

    Truth Initiative brings quitting resources to fans at Celebration Bowl

    Truth Initiative’s presence brought attention to the disproportionate impact of tobacco on Black health, building on the work of its Culture + Cessation Coll

  9. New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit

    67% of nicotine users ages 18–24 plan to quit for the New Year, and 60% intend to quit within the next year, signaling a movement to break free from nicotine

  10. Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens

    New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.

  11. News Article News Article Research & Resources

    8 foods and drinks that could help people quit nicotine

    Here are eight foods and drinks that could help curb cravings, ease withdrawal, and give your body the strength to make it through.

  12. Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping

    The findings show that teens with a history of trauma face significantly greater challenges when trying to quit vaping nicotine.