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3 ways tobacco and nicotine use impact your sex life
Big Tobacco works hard to make smoking and vaping seem sexy.
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Stress cited as top barrier to quitting for young adult smokers
More than half of young adult cigarette smokers say that losing the ability to handle stress and withdrawal or cravings are barriers to quitting smoking, acc
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3 myths about mental health and quitting nicotine
When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.
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Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health
The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev
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Colliding Crises: Youth Mental Health and Nicotine Use
Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.
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Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards
Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was
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Young activists want the White House to know vaping nicotine is a mental health issue
Young people nationwide are mobilizing to demand that the White House, the Food and Drug Administration, and other decision makers declare youth vaping nicot
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Youth activists call on decision-makers to declare vaping nicotine a mental health issue
Young activists gathered at the National Mall in Washington, D.C., to call attention to the impact that vaping nicotine is having on youth mental health and
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How tobacco companies linked cigarettes and mental health
Truth Initiative® explores three ways that tobacco companies linked cigarettes and mental health.
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2023 Effie Awards
Disease Awareness & Education: Non-Profit / Health & Wellness
Breath of Stress Air
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