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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Research Articles

Displaying 36 of 159 Research Articles

Menthol cigarettes on mint background
Research Article Research Article

Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers

Nov. 21, 2023
Menthol
Cigars and Cigarillos
Research Article Research Article

New study: Success of local flavored cigar sales restrictions underscores need for national regulations

Oct. 11, 2023
Cigarillos
Cigars
Little Cigars
states map
Research Article Research Article

5 strategies to reduce geographic disparities in tobacco use

Aug. 17, 2023
Geographic Disparity
Screengrab from Breath of Stress Air Ad
Research Article Research Article

truth campaign focused on mental health significantly lowered e-cigarette use among young people

Aug. 16, 2023
Educational Campaigns
Elf bar, Hyde Rave, Breeze Vape
Research Article Research Article

Bigger, stronger, and cheaper: Disposable e-cigarettes have more nicotine and are more accessible than ever

Aug. 09, 2023
E-cigarettes / Vaping
Zyn Vuse and Puff Bar Mint Flavors
Research Article Research Article

New study shows many young oral nicotine pouch users also smoke and vape

Jul. 07, 2023
E-cigarettes / Vaping
Flavors
Zyn
tobacco nation map and cigarettes
Research Article Research Article

Why smoking remains higher in these Southern and Midwestern states

Jun. 29, 2023
Geographic Disparity
Elf bar packaging
Research Article Research Article

“Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users

Jun. 15, 2023
E-cigarettes / Vaping
Stage Mic Social
Research Article Research Article

Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery

Jun. 08, 2023
Social Media
TV