Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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The facts about women and tobacco
Measuring support for tobacco control policies in states with deadly smoking disparities
The importance of tobacco taxes
How an email from a grieving father inspired a Fortune 500 company to fight opioids
Behind the explosive growth of JUUL
What you need to know to quit smoking
Menthol: Facts, stats and regulations
E-cigarettes: Facts, stats and regulations
How tobacco companies use experiential marketing