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Truth Initiative committed to smoke-free campuses for priority populations

Since the U.S.

truth and Vans team up to spread life-saving messages

truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.

Cigarette smoking among teens down, but e-cigarette use up

Teen smoking of traditional tobacco cigarettes in the United States reached a new low of eight percent in 2014, but the data from the annual “Monitoring the

Smoking in movies directly influences youth smoking rates

As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh

Two distinct stories emerge from CDC survey on youth tobacco use

The annual National Youth Tobacco Survey (NYTS), released April 16 by the Centers for Disease Control and Prevention (CDC), shows significant drops in cigare

Study explores characteristics of tobacco and e-cigarette online advertisements

A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

Featured partnerships

Through our partnerships, we are creating a culture that empowers people to leave nicotine behind and embrace a healthier future. We partner with states, local communities, public health organizations, and powerful brands to engage young people, prevent nicotine addiction, and help people quit.

Resources to end nicotine addiction in your community

RESOURCES FOR EDUCATORS

Tobacco in Pop Culture

Kendric Dartis

Dr. Kendric Dartis is the Vice President, Social Impact & Partnerships at Truth Initiative, America's largest nonprofit public health orga

Tricia Kenney

Tricia Kenney is an award-winning communications, marketing and strategy executive who serves as Chief Communications, Marketing and Brand Strategy Offi