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  1. News Article News Article Research & Resources

    How a group of Indiana youth is changing social norms around smoking

    Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

  2. Report Report Research & Resources

    Action needed on e-cigarettes

    Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the Asian American community

    This fact sheet about smoking and Asian Americans outlines patterns of use, industry targeting and health effects.

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the American Indian/Alaska Native community

    This fact sheet about smoking and American Indians/Alaska Natives outlines patterns of use, industry targeting and health effects.

  5. News Article News Article Research & Resources

    Young activists gather virtually for Moment of Truth

    Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and

  6. Research Article Research Article Research & Resources

    Health, cost, and desire to escape addiction drives young people to quit vaping

    Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.

  7. News Article News Article Research & Resources

    Tracing the racist tactics of the tobacco industry

    Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.

  8. News Article News Article Research & Resources

    Are selfies making smoking cool again?

    Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

  9. Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show

    New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.

  10. Report Report Research & Resources

    The price is not right

    Majority of adults, and at least a quarter of current smokers, strongly favor efforts to raise tobacco prices.

  11. News Article News Article Research & Resources

    5 ways tobacco is normalized in entertainment and pop culture

    As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,

  12. Report Report Research & Resources

    The truth about opioids

    The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the c