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  1. News Article News Article Research & Resources

    Happy 100th, National Parks! Now, how about going 100 percent smoke-free?

    As the National Park Service celebrates 100 years, it has an opportunity to take another leap forward in its mission by going 100 percent smoke-free.

  2. News Article News Article Research & Resources

    Survey results show how Gen Z’s love of pets can help end smoking

    Pet owners place a great deal of value on the health and well-being of their pets, according to new survey results that shed light on the opportunity to insp

  3. News Article News Article Research & Resources

    How Truth Initiative can help D.C. nonprofits become good neighbors in the fight to end tobacco use

    Nonprofits in the Washington, D.C., area could be eligible for a $2,000 sponsorship from the Truth Initiative Good Neighbor Fund to help fund projects encour

  4. Report Report Research & Resources

    Lights, Camera, Tobacco?

    How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

  5. Fact Sheet Fact Sheet Research & Resources

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

  6. New Report Finds Major Geographic Smoking Disparities Across Midwest and Southern States

    A new report shows how major geographic smoking disparities are impacting residents of 12 contiguous states throughout the Midwest and South, creating a regi

  7. News Article News Article Research & Resources

    “Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use

    Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.

  8. Report Report Research & Resources

    Tobacco’s starring role

    Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

  9. New Documentary Takes Hard Look at Tobacco Industry’s Predatory Tactics for New Generations

    “Black Lives/Black Lungs: The Journey of a Stolen Leaf” is now available to stream on YouTube.

  10. Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

    Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

  11. Research Article Research Article Research & Resources

    Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

    TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti

  12. News Article News Article Research & Resources

    What should educators do if they catch students vaping at school?

    Here are suggestions for how best to address student tobacco use in school.