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  1. Research Article Research Article Research & Resources

    Greater nicotine flux is associated with greater dependence among pod-based e-cigarette users, new research shows

    Recent Truth Initiative research shows greater nicotine flux, or the rate that an e-cigarette emits nicotine, was associated with higher e-cigarette dependen

  2. Truth Initiative calls on the FDA to immediately remove all unauthorized e-cigarettes including synthetic nicotine now on the market illegally to protect public health

    Truth Initiative calls on the FDA’s leadership to immediately remove all synthetic nicotine products now on the market illegally

  3. Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs

    With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro

  4. JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

    Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the

  5. 2022 Monitoring the Future Survey shows youth e-cigarette use up among 10th and 12th graders and daily use doubles for 8th graders as industry continues to thwart regulation

    The 2022 MTF Survey released today confirms that youth vaping remains a serious public health threat with noteworthy upticks among 10th and 12th graders

  6. Research Article Research Article Research & Resources

    Weak restrictions on flavored e-cigarettes lead to explosive menthol sales

    Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.

  7. News Article News Article Research & Resources

    Are kids using nicotine in the classroom? What to look for and how to talk about risks

    As students return to the classroom this fall, they’ll be excited to show off new clothes, sneakers, and electronics – and possibly new nicotine products.

  8. News Article News Article Research & Resources

    New data show nearly 800,000 teens vaped for the first time in the past year, as FDA is set to announce first major decision to remove a popular e-cigarette brand

    Many e-cigarettes have been allowed to stay on the market for years without undergoing a review of their public health impact, sparking an epidemic of youth

  9. News Article News Article Research & Resources

    Most young e-cigarette users say they want to quit vaping in 2021

    According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year.

  10. Leading Health Groups Urge FDA to Promptly Deny Marketing Applications for All Flavored E-Cigarettes, including Menthol

    Organizations are urging the FDA to expedite decisions on remaining marketing applications for e-cigarettes and promptly deny applications for all flavored

  11. Research Article Research Article Research & Resources

    Most young e-cigarette users want to quit, 1 in 3 has tried in the past year

    A majority of young e-cigarette users say they intend to quit, with one-third reporting a past-year quit attempt and 15% aiming to quit in the next month, ac

  12. In yet another delay that leaves kids at risk, FDA tells court it won’t finish reviewing e-cigarette marketing applications until June 2023

    The FDA has the power and responsibility to end this public health crisis, but once again it is failing to do so.