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4 Keys to Successfully Engaging Tobacco Users in Cessation at Shape Corp.
Best Practice Example of Inspiring Tobacco-free Lives with The EX Program
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Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”
Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers
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Children’s book encourages Native American youth to reject tobacco
Standing in front of a classroom of American Indian elementary school students in Santa Fe, N.M., Logan Brown told them that they were going to draw the pict
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Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence
Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.
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New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources
Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores
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One year later, Truth Initiative calls on FDA to finalize rules on menthol cigarettes and flavored cigars to protect youth, advance health equity and save lives
The FDA must move forward with this critical action to remove menthol cigarettes and flavored cigars from the market without further delay, and despite aggre
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Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes
Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19
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JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts
A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.
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Cigarette sales continued declining in 2021
Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.
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Truth Initiative names Elizabeth Kenny Chief Marketing and Strategy Officer
Kenny will lead the truth campaign and the brand’s holistic suite of products and services designed to protect and empower youth and young adults to live tob
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New study: Quit-vaping program This is Quitting also helps prevent young e-cigarette users from smoking
Use of a text message quit vaping program is linked with preventing the use of combustible tobacco products in addition to quitting e-cigarettes.
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truth campaign proven to drive down smoking rates across different demographic groups
A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.
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