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  1. Research Article Research Article Research & Resources

    How to recruit and retain young people to get better survey results

    Truth Initiative® researchers share effective strategies that other public health groups can use to recruit and retain young people for surveys.

  2. News Article News Article Research & Resources

    How tobacco companies have used women’s history and equality struggles to sell cigarettes

    There are many examples of tobacco marketing carrying “torches of freedom” in themes of women’s empowerment and liberation over the years.

  3. News Article News Article Research & Resources

    How tobacco companies linked cigarettes and mental health

    Truth Initiative® explores three ways that tobacco companies linked cigarettes and mental health.

  4. News Article News Article Research & Resources

    Quitting vaping in 2024: Top tips and resources

    There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f

  5. Research Article Research Article Research & Resources

    Tobacco industry uses flawed study to oppose flavored tobacco restrictions

    Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

  6. Our Team
  7. Research Article Research Article Research & Resources

    “E-cig” or “vape”? Why semantics matter

    If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?

  8. Research Article Research Article Research & Resources

    Internet tools can help smokers quit

    Web-based interventions can be just as effective at helping smokers quit as face-to-face or telephone counseling, and are more effective than print materials

  9. Our Team
  10. News Article News Article Research & Resources

    How the tobacco industry is trying to infiltrate public health – and what we can do about it

    As cigarette sales decline, the tobacco industry is trying to rehabilitate its image with non-combustible tobacco products and claims that it can be part of

  11. Research Article Research Article Research & Resources

    Young adults are underestimating the dangers of nicotine

    Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot

  12. Research Article Research Article Research & Resources

    How online social relationships help smokers quit tobacco

    Online communities foster relationships among members that can play an important role in helping smokers quit, according to new research from the Schroeder I