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  1. Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program

    Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.

  2. Research Article Research Article Research & Resources

    One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

    35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu

  3. Why JUUL’s decision to pull ‘all’ flavors deserves no praise

    JUUL has stopped selling fruity and dessert-flavored pods, but mint and menthol — among the most popular flavors for youth — will remain.

  4. News Article News Article Research & Resources

    How are schools responding to JUUL and the youth e-cigarette epidemic?

    Discover what schools are doing to address the use of JUUL, the most popular e-cigarette in the country.

  5. Research Article Research Article Research & Resources

    Why smoking remains higher in these Southern and Midwestern states

    Truth Initiative’s latest “Tobacco Nation” report, the third report since 2017, analyzes geographic disparities in tobacco use.

  6. News Article News Article Research & Resources

    How to quit JUUL

    If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

  7. News Article News Article Research & Resources

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.

  8. News Article News Article Research & Resources

    How the Tobacco-Free College Program has helped campuses protect 1 million people

    More than 100 colleges and universities now have smoke- or tobacco-free policies through the Truth Initiative® Tobacco-Free College Program, protecting more

  9. Fact Sheet Fact Sheet Research & Resources

    Menthol: Facts, stats and regulations

    Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.

  10. Research Article Research Article Research & Resources

    Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

    Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con

  11. News Article News Article Research & Resources
  12. Research Article Research Article Research & Resources

    Out with tobacco/cigarettes and in with apples: How teamwork can create healthier stores

    As retailers who sell tobacco face a declining cigarette market, advocates for tobacco control, nutrition, and physical activity have an opportunity to colla