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truth launches fake vape company “depression stick!” to make a point
Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi
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Misplaced trust in tobacco companies tied to nearly doubled odds of vaping in young people
New study shows young people had nearly twice the odds of using e-cigarettes if they thought that tobacco companies don’t want young people to try vaping so
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Youth vaping, mental health and the importance of quitting: A Q&A with the National Council for Mental Wellbeing
To discuss the youth vaping and youth mental health crises, Truth Initiative spoke with Tamanna Patel from the National Council for Mental Wellbeing.
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More than half of young people consider quitting vaping in 2022, new survey finds
For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.
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Depression Stick! is fake but vaping’s contribution to the youth mental health crisis is real
“It’s Messing with Our Heads” reveals important information about nicotine’s impact on mental wellbeing and more.
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Young people join Truth Initiative® to demand action on youth vaping nicotine as mental health issue
Young activists rally to raise awareness by calling on Capitol Hill decision-makers in Washington, D.C. during Moment of Action for Mental Health
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How to quit vaping – or help someone quit – during the coronavirus pandemic
There is growing evidence that vaping can harm lung health overall.
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Rising vaping rates among lesbian, gay, and bisexual young people outpace peers, widening tobacco use gap
Between 2020 and 2021, e-cigarette use rates rose at higher rates among lesbian, gay, and bisexual youth compared to heterosexual youth.
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Are kids using nicotine in the classroom? What to look for and how to talk about risks
As students return to the classroom this fall, they’ll be excited to show off new clothes, sneakers, and electronics – and possibly new nicotine products.
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truth® brand awareness proven to drive down vaping rates in young people
New research shows young people with strong truth® brand awareness and loyalty were 19% less likely to vape and 25% less likely to intend to vape a year and
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Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too
Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a
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New study: truth campaign effective in shifting knowledge and attitudes about vaping
A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.
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