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How the tobacco industry’s new products could be leading to more nicotine addiction
Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress
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Tobacco industry uses flawed study to oppose flavored tobacco restrictions
Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de
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Vaping more than triples odds that young people will use little cigars and other combustible tobacco products
New Truth Initiative research becomes the first to link e-cigarette and future cigar use.
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Nicotine on demand
Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.
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Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%
The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.
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E-cigarettes are creating a new source of environmental pollution
As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to
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Most young e-cigarette users want to quit, 1 in 3 has tried in the past year
A majority of young e-cigarette users say they intend to quit, with one-third reporting a past-year quit attempt and 15% aiming to quit in the next month, ac
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truth® brand awareness proven to drive down vaping rates in young people
New research shows young people with strong truth® brand awareness and loyalty were 19% less likely to vape and 25% less likely to intend to vape a year and
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Ending youth e-cigarette epidemic at risk if FDA doesn’t act fast to remove flavors and fully regulate products as industry quickly innovates
The latest NYTS data are consistent with other research which showed that youth e-cigarette use was significantly impacted during the height of the pandemic.
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Truth Initiative and Surgeon General Take the Stage at The Atlantic Festival to Discuss Vaping as a Youth Mental Health Issue
Truth Initiative took to The Atlantic Festival stage during a session called Thrive: A Youth Mental-Health Summit to draw awareness to the connection between
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Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm
More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,
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