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New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use
New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa
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Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People
The newly announced campaign by Ohio Attorney General Dave Yost to combat the flood of illegal e-cigarettes streaming into the state represents an important
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Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction
The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.
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A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine
Learn about short- and long-term benefits of quitting smoking and vaping
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New paper recommends a national settlement agreement with JUUL include a youth prevention campaign
According to recommendations in a new Public Health Law Center paper, a national settlement with JUUL should include a prevention campaign.
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E-cigarettes: Facts, stats and regulations
What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?
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Truth Initiative Names Initiative as Media Agency of Record
Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has
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Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries
TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti
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Native Hawaiian and Pacific Islander American youth report high levels of e-cigarette use
Native Hawaiian and Pacific Islander youth in the U.S.
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Smoking in Films: 2021
The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.
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Young people quitting nicotine get help from truth®
Young people quitting nicotine get help from truth
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