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  1. Television, Print and Social Ad Campaign Calls on President Trump to Put Kids’ Lives Above Tobacco Industry Profits

    Public health advocates urge administration to issue guidance prohibiting all flavored e-cigarettes.

  2. In Public Health Win, Federal Court Sets 10-Month Deadline for E-Cigarette Makers to Apply to FDA to Keep Products on the Market

    A federal judge set a deadline of May 12, 2020, for e-cigarette manufacturers to apply to the FDA and submit their products for public health review if they

  3. Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco

    Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis

  4. Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show

    New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.

  5. Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco

    The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.

  6. Truth Initiative named to Fast Company’s annual list of the world’s 50 most innovative companies for 2020

    This recognition underscores the efficacy of Truth Initiative’s creative and innovative efforts to directly combat the national youth e-cigarette epidemic.

  7. Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

    A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

  8. Quit vaping program from Truth Initiative also helping 18- to 24-year-olds abstain from cigarette smoking

    New study shows This is Quitting, a free and anonymous text message program to help young people quit vaping nicotine was also effective in promoting abstine

  9. One year later, Truth Initiative calls on FDA to finalize rules on menthol cigarettes and flavored cigars to protect youth, advance health equity and save lives

    The FDA must move forward with this critical action to remove menthol cigarettes and flavored cigars from the market without further delay, and despite aggre

  10. Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program

    Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.

  11. Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

    This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both presc

  12. Leading Health Groups Back Michigan Gov. Whitmer’s Emergency Action to Address the Youth E-Cigarette Epidemic

    Michigan Gov. Gretchen Whitmer has addressed the growing epidemic of youth e-cigarette use by suspending sales of all flavored e-cigarettes in the state.