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  1. News Article News Article Research & Resources

    4 tips for quitting tobacco from Millie Martinez, a former menthol smoker

    If you or someone you care about is making a pledge to quit smoking, there are tools and resources to help.

  2. Research Article Research Article Research & Resources

    Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

    TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti

  3. News Article News Article Research & Resources

    How popular are oral nicotine pouches and lozenges?

    In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin

  4. Research Article Research Article Research & Resources

    E-cigarette use among young people returning to pre-COVID-19 levels

    The re-emergence of e-cigarette use among young people as COVID-19 restrictions fade away calls for stronger policies

  5. Research Article Research Article Research & Resources

    New study: Price increases can reduce underage e-cigarette use

    Higher e-cigarette prices and taxes can reduce the number of days teens use e-cigarettes and decrease current e-cigarette use

  6. News Article News Article Research & Resources

    Breath of Stress Air is calling a vape what it truly is

    Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

  7. Research Article Research Article Research & Resources

    New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources

    Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores

  8. Research Article Research Article Research & Resources

    E-cigarette products sold on the market quadruple in just one year

    The number of unique e-cigarette products, many of which come in youth-appealing flavors, more than quadrupled from 453 in June 2021 to 2,023 in June 2022

  9. News Article News Article Research & Resources

    How the tobacco industry is trying to infiltrate public health – and what we can do about it

    As cigarette sales decline, the tobacco industry is trying to rehabilitate its image with non-combustible tobacco products and claims that it can be part of

  10. News Article News Article Research & Resources

    Q&A: Learning the truth about menthol’s impact on African Americans

    Courtney Butler, a truth College Leader at Trinity Washington University in Washington, D.C., is, in her words, saying “no thank you” to the tobacco industry

  11. truth launches fake vape company “depression stick!” to make a point

    Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi

  12. Research Article Research Article Research & Resources

    Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

    The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.