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A growing problem: Examining a decade of menthol smoking rates
In 2014, youth and young adult smokers were more likely to smoke menthol cigarettes, which are easier to smoke and harder to quit than non-menthol cigarettes
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Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco
truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on
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Effort to get teens to “left swipe” tobacco earns 2 top awards from PR week
The public relations campaign behind the truth® campaign’s “Left Swipe Dat” took home two awards for inspiring youth to end tobacco use, winning campaign of
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The troubling history of Big Tobacco’s cozy ties with black leaders
The tobacco industry uses menthol to appeal to youth and blacks. Banning menthol cigarettes will save young lives and it will save black lives.
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truth and Vans team up to spread life-saving messages
truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.
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Truth Campaign snags 2 Ogilvy Awards
truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud
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California assembly revives tobacco restrictions
The California Assembly has passed six different tobacco control bills in one day, taking a major step toward new protections for youth in the most populous
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What the Oscars tell us about smoking in the movies in 2017
Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.
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Where we stand: Smokeless tobacco
Truth Initiative envisions a future where tobacco is a thing of the past, in keeping with that vision we support the following policies with regard to smokel
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Where we stand: Little cigars, cigarillos and cigars
Truth Initiative lays out the policies it supports with respect to little cigars, cigarillos and cigars
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Next chapter begins as tobacco control leader becomes Truth Initiative
The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth® campaign for 15 ye
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Summer truth tour takes on tobacco use with one goal: Finish smoking for good
School’s out, summer is here - which means a crew of truth® “tour riders” are hitting the road to connect with more than one million young people on the Vans
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